| Pay-per-Call is a performance based online
advertising options that delivers calls instead
of clicks.
This feature is currently available on
sensis.com.au and MIVA advertising network.
Their are also talks that Yahoo are testing
pay-per-call in the USA.
Pay-per-Call direct response advertising
shortens the steps, or clicks, involved
in traditionally Search Engine Advertising
by offering the phone number upfront!
HOW IT WORKS...
Pay-per-Call works by advertising your
businesses phone number alongside your Pay-per-Click
"sponsored results" listing on
select search engines.
When a customers clicks on the advertisement
a window pops up and the customer enters
their name and phone number. The advertiser
is charged for the phone call lead once
the call has been made and received by the
customer.
BENEFITS... - Advertisers only pay for
call made not the clicks received. - Direct
contact with customer. - Free service for
the customer as the business calls the customer.
- Localise search engine advertising. -
New service buzz
http://www.unravel.com.au/
About the Author
Ben Lovie is Director of http://www.unravel.com.au/
Unravel are a marketing and performance
focused search engine marketing company
who work with clients to create, manage
and optimise internet marketing campaigns.
http://www.unravel.com.au/pay_per_click_management.html
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