For getting your emails open and read,
nothing works as well as this....
(c) Copyright 2005 by Keir Smith
What you are about to read... is a simple
marketing strategy for anyone who wants
to improve their reponse and sales conversions
One of the biggest challenges that ebusiness
owners face is getting their emails open
and read.
That was until today of course. :-)
We're going to take a quick look at 3 simple
marketing strategies for getting your emails
past the spam filters and read...
Strategy 1. Branding Identification
Branding identification is simply letting
people know who you are and what you stand
for by creating an image in their minds.
This is literally gold in the marketing
arena. We pay more for nikes not because
they're always better than competitors,
but because of the image that advertisers
have created for us.
Strategy 2. Use your email to build good
customer relations.
This is one of the most effective uses
of emails, since if they are used to positively
build up your reputation for service an
attentiveness, you will see sales and customer
retention go up.
Customer service is a big buzzword in marketing
circles for good reason. People will simply
go elsewhere if they believe that they are
receiving better service (or value) elsewhere.
Strategy 3. You need an effective email
strategy
This one is the real deal breaker. If you
do not have a gameplan for what you would
like to do online then your marketing efforts
will be wasted.
For example:
How do you plan on generating leads for
your business?
How do you plan on converting prospects
into paying customers?
How do you plan on creating value for your
customers?
If there was ever an area where you wanted
to spend as much of your time as possible,
then this is it. I'm talking about spending
as much as 80% percent of your time here.
With the proper strategy, you'll win over
your customers, ultimately leading to further
sales.
-----------------------------------------------------
You've made it! You can now put these 3
easy strategies to work for you in your
business. Of course these aren't the only
strategies for creating an overflow of new
business, but it's a start.
About the Author
Keir Smith is the creator of the 100% FREE,
7-day ecourse, "Email Strategies Explained"
for a limited time only, you can get a free
subscription by sending an email to
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