Fitnesscasting
is the commercial application of podcasting
for the personal fitness industry. Fitnesscasting
is the distribution and publishing of audio
and video feeds, that offer personal health
and fitness training and information delivered
over the Internet, for on demand listening.
This is a new step in the evolution of
on-demand health and fitness information
delivery, making it accessible, informative,
useful and appealing. This mix presents
the health and fitness industry with a very
unique opportunity to reach its audience
through this new medium. Those individuals,
who are already seeking health and fitness
information actively, will use RSS subscription
technology built into each podcast feed,
to receive information immediately as it
is updated by each organization. With one
click of a button, a user can subscribe
to a feed that may be interesting, and any
related information that is ever updated
to that feed will be automatically processed
to their personal aggregator. An aggregator
is able to subscribe to a feed, check for
new content at user-determined intervals,
and retrieve the content.
To take this process one step further,
podcasting publishes each feed with the
capability to be transferred to any portable
audio or video device. So with the growth
of the ipod and all the other portable media
devices, you have the ability to grab fitnesscasts
and place them on your portable player for
listening or viewing. Most users attach
their portable players to their computers
daily or weekly, and once the player is
attached they automatically receive the
new Fitnesscast updates.
The flexibility of this medium is what
will drive the growth of Fitnesscasting
tremendously over the next few years. There
are numerous formats that can be used in
developing a fitnesscast. Audio and video
workouts give the power to the listener
or viewer to receive on-demand health and
fitness training. In addition, podcasts
are being placed on portable video devices
to offer exclusive training workouts for
those clients who may travel a lot, or want
to workout in the comfort of their home
or on their own schedule.
The best thing about fitnesscasting is
that the opportunities are endless. Here
are some examples of how podcasting will
benefit the fitness industry. Most Americans
have heard of 6 minute abs or the home jazzercise
videos, in fact, these have sold extremely
well in our society. With as busy as people
are in today's society, some individuals
do not have the opportunity to make it to
a gym as much as they would like. However,
these same individuals are not looking to
give up their workout routine, they just
need it custom fitted to their likings.
With fitnesscasting, you have the ability
to utilize this medium on-demand at the
convenience. In addition, with audio and
video ipods you can take these fitnesscasts
with you when traveling.
Another example of its use could be in
large scale gyms. All gyms have trainers
who help their patrons' workout and develop
their bodies, yet, sometimes there are either
not enough trainers or time schedules do
not match up. With fitnesscasting, you have
an audio or video of a trainer giving you
instruction, at the touch of your fingers
and on your time schedule.
The options are wide open for the development
of fitness programs that are cutting edge,
and highly opportunistic in terms of converting
listeners and users into consumers and revenues.
The popularity of portable on demand information
will grow even greater as wireless internet
services continue to flourish across the
country. These portable devices will no
longer have to be connected to the internet;
they will receive information wirelessly
as it is updated. In addition, as cell phones
and portable devices continue to merge together,
the market grows larger.
For organizations that have members worldwide,
the distribution of company information
is very important, and once again this offers
each institution a method of on-demand delivery
which is convenient to all.
There are numerous uses for Fitnesscasting,
and over the next few years it will explode
in popularity. It is beneficial to organizations
as well as the consumer, and it will be
seen as a great tool in any health and fitness
organizations' operations.
About the Author
Ryan M. Hoback is the CEO of What I Want
Podcasting, a full service podcast development
firm.
They specialize in developing podcasts
& nanocasts for a wide range of industries.
Their development team guides each client
through creating podcasts that incorporate
brand integration and deliver the target
message through a positive visual &
listening experience.
http://www.WhatIWantPodcasting.com
305-670-0949 |
