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eWeb Professionals.com Announces Next Generation of
Search Engine Marketing
eWebProfessionals.com, one of the Internet’s leading
search engine optimization and web based marketing companies,
has announced the launch of their Optimized Press Release
program.
CEO Rick Ahuja explains the program as a combination
of traditional marketing mixed with Internet savvy thinking
to bring a client optimum results. “Combining
traditional journalism and public relations approaches
with a strong knowledge of the web and how search engines
work make Optimize Press Releases one of the best marketing
methods available for any business, large or small,”
Ahuja said.
Optimized press releases use the inverted pyramid technique
of traditional journalism to tell a story or announce
a newsworthy event. Off line businesses have used, and
continue to use press releases with great results. If
an event is newsworthy, newspapers, magazines and wire
services are willing to use the press release because
they are always in need of fresh copy, and since it
is submitted to them free of charge is a cost effective
force multiplier for their editorial staff. Optimized
press releases take the process one step further, using
key words in the press release with enough frequency
to attract the attention of the search engines. These
press releases are SEO rich in content. They enhance
brand awareness of your site, bring in potential new
business, increase the likelihood of links back to your
site, and may even spark the interest of an editor in
publishing a full article on your site and your business.
Optimized press releases increase a website’s
chances of good ranking in News search engines such
as Google and Yahoo News. These sites receive millions
of visitors including journalists looking for story
ideas. In this manner the right target audience finds
your press release, with keyword rich copy.
The staff of eWebProfessionals.com is taking a unique
approach to their Optimized Press Releases, combining
the expertise of several professionals is different
unique areas for each Optimized Press Release. Search
Engine Optimization specialists direct the project and
ensure that the content is sufficiently keyword rich
for the purpose intended. The writing is done by eWebProfesionals.com’s
staff copywriter, a journalist with over 20 years experience
whose work has appeared in USA Today and The Wall Street
Journal. Using this approach, targeted editors receive
the copy in the form they need it to be in, which still
SEO rich to provide optimum value for the client.
According to a spokesman at eWebprofessionals.com, cost
of writing an Optimized Press Release for a client is
$400, a price considered to be a bargain with the expertise
involved in developing the press release. Cost of submission
to editors and news services appropriate for individual
clients is $250. For more information on Optimized Press
Releases Contact Us.
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