Who, What, Where, When, Why & How
That's What Will Be Answered During This Presentation
Who? EWP is a Search Engine
Optimization (SEO) professional, some say expert, but I
like professional better. I have been hiding in the
background working for others and participating in the
web site optimization and promotion industry since about
97/98. Now I am solo since 03, full time, running my own
business and providing the absolute best I can provide
to my customers. I attempt to keep things simple and
don't like to complicate matters more than they need to
be. I don't know everything, nor will I pretend too.
What I do know, is how to get a website to perform
within the search engines and market it as a whole on
the Internet.
What? Search Engine Optimization! What is it
really? It is the skill required to assist your website
to perform within the search engines. Search Engine
Marketing (SEM)! What is it? The ability to market a
website within the given region/s to attract the most
relevant users. What do we do at EWP? We do both! One
without the other is only half a job in reality. Ranking
highly in the search engines is great, but so is being
seen all over the Internet. Sometimes one, sometimes the
other, or both in combination. Targeted traffic is what
I deliver, not lots of worthless traffic to make
impressive statistics. When you get a visit, you want it
to convert to a sale or enquiry, and that's what I do
best. One hundred visits and ten sales is a better
monthly figure than one thousand visits and ten sales.
Where? On your server (webhost). That's where
everything is done. You own everything once I have
finished my job. I don't need to create extra domains
that create more management, I don't need to use illegal
or unethical techniques under new domains to achieve the
aim. Our team will simply adjust, modify and enhance
your current site (domain) to perform where needed, when
needed, for relevant terms.
When? A great campaign can take from a fortnight
to a year or more. Optimization and marketing do not
happen overnight. Optimization can be performed quickly,
but then you must wait for the search engines to catch
up. A link campaign can take months to help improve
results within the engines for mild to competitive
phrases. Three to six months is the standard, but it can
take a lot longer depending upon what phrases are
required and what other marketing techniques are
employed.
Why? Well, lets face it, there are literally
billions of websites currently on the Internet with
thousands more created every day. To stand out from the
competition you need quality web site optimization,
promotion and marketing otherwise your site will be one
of many rarely, if ever seen. Pay Per Click is extremely
expensive for mildly competitive to competitive terms
and it is here that free rankings come into their own as
the most competitive to compete within the engines. Many
fall into the trap of saying, "But I rank #1 for my
domain name, business name or some obscure name that
isn't even searched by users". Your domain name and
business name should always rank #1. They are your own,
unique terms or phrases not used by anyone else, this is
why you should always rank #1. Whether you want
informational traffic, traffic for leads or traffic for
sales, targeted traffic for actual searched terms is
what you need.
How? That's what the rest of this presentation is
about. The World Wide Web is unique and unlike other
advertising mediums such as newspapers, magazines,
television or radio. The Internet brings with it a wider
broadcast and with that comes a wider audience to appeal
too.
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