Intro To
Search Engine Submission
Part
1 of Essentials Of Search Engine Submission
How can I get my site listed with search engines? It
sounds like a pretty simple question, but sadly, search
engine submission can be a complicated subject.
Have no fear. This guide will take you through the
essential and relatively easy steps you can take to get
listed with search engines.
Before we begin, it's important to make a distinction
between search engine submission and search engine
optimization. These terms, along with others, are
sometimes used synonymously to discuss different efforts
to promote sites on search engines. However, within this
section of Search Engine Watch, they will be used to
refer to some very specific activities.
Search
Engine Submission: Getting Listed
"Search engine submission" refers to the act of getting
your web site listed with search engines. Another term
for this is search engine registration.
Getting listed does not mean that you will necessarily
rank well for particular terms, however. It simply means
that the search engine knows your pages exist.
Think of it like a lottery. Search engine submission is
akin to you purchasing a lottery ticket. Having a ticket
doesn't mean that you will win, but you must have a
ticket to have any chance at all.
Search
Engine Optimization: Improving The Odds
"Search engine optimization" refers to the act of
altering your site so that it may rank well for
particular terms, especially with crawler-based search
engines (what these are will be explained later in this
guide).
Returning to the lottery model, let's assume there was a
way to increase the odds of winning by picking your
lottery numbers carefully. Search engine optimization is
akin to this. It's making sure that the numbers you
select are more likely to win than purchasing a set of
numbers at random.
Search
Engine Placement & Positioning: Ranking Well
Terms such as "search engine placement," "search engine
positioning" and "search engine ranking" refer to a site
actually doing well for particular terms or for a range
of terms at search engines. This is the ultimate goal
for many people -- to get that "top ten" ranking for a
particular keyword or search terms.
Search
Engine Marketing & Promotion: The Overall Process
Terms such as "search engine marketing" or "search
engine promotion" refer to the overall process of
marketing a site on search engines. This includes
submission, optimization, managing paid listings and
more.
These terms also highlight the fact that doing well with
search engines is not just about submitting right,
optimizing well or getting a good rank for a particular
term. It's about the overall job of improving how your
site interacts with search engines, so that the audience
you seek can find you.
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